WHAT IS SEO?
SEO stands for Search Engine Optimization, where websites are optimized around keywords important to your business to perform well on Search Engine Results Pages (SERPs). The continuous changes in Google Algorithms make SEO a tricky business to yield results.
It is the practice of improving a website or web page’s visibility and ranking in unpaid (organic) search engine results on platforms like Google, Bing, or YouTube. Unlike paid advertising (PPC), where you pay for every click or view, SEO focuses on earning traffic naturally by making your content more relevant, useful, and accessible to both users and search engine algorithms.
The Three Core Pillars of SEO
SEO is generally broken down into three main categories:
• On-Page SEO: Optimizing the content on your web pages. This includes targeting the right keywords, writing descriptive title tags and meta descriptions, structuring headings, and ensuring the text provides genuine value to the reader.
• Technical SEO: Improving the backend architecture of your website. This ensures search engine bots can easily crawl, read, and index your pages. Key factors include mobile-friendliness, site speed, secure connections (HTTPS), and submitting XML sitemaps.
• Off-Page SEO: Building your website’s authority and reputation through external signals. The most important factor here is earning backlinks (links from other reputable websites pointing to yours), as well as brand mentions and social proof
Need SEO, please do feel free to get in touch
